Archive for the ‘Services’ Category


September 8th, 2011

Xdef offers 3D upconversion that is unparalleled in quality, both in terms of detail, and low eye-strain. Xdef also has turn around times that can not be matched by any other service.

Xdef can typically turn around a feature length HD/2K movie in one hour for each minute of content.  4K footage takes about 6x as long.


$250 Per Content Minute for up to 2K video at up to 30 FPS

$500 Per Content Minute for 4k video at up to 30 FPS

$1000 Per Content Minute for content at 60 FPS to 120 FPS

Discounts available for students, non-profits, and educational content.


HD, 2k, 4k, and Digital Cinema 3D Conversion

May 21st, 2010

Shooting in 3D can easily add 50% to the cost of production.  Many of the things that work in 2D don’t work in 3D,  editing in 3D is harder, adding 3D special effects can quadruple the cost of effects.  For these reasons shooting in 2D and upconverting can make 3D production much more cost effective.  In some instances even shooting 75% of a film in 2D and 25% in 3D can make a lot of sense.

Our high quality upconversions don’t suffer the "Pop-Up Book" effect that many of our competitors have.   Because of our unique process the entire scene appears to have depth, and objects don’t "Pop" in to 3D when they start to move, the way conversions which use only motion processing do.  

That isn’t to say there aren’t limits to what our process can do.  If you shoot against a painted back drop, there is a good chance that will look 2D when we convert it, it was 2D to begin with after all.  If you use cross fades as a scene transition you may have floating disembodied objects passing through other objects.  image

A fully automated conversion can have a few scenes with odd effects, the most common we have found we call the "The Daily Prophet" effect.  Images in newspapers, posters, and computer screens end up being 3D when they shouldn’t be.  This is ok if you are shooting a Sci-Fi film, but will look a bit odd in a western.  For this reason we recommend spending a little extra for a human pass to retouch these scenes.

Another common visual artifact we can cure in the hand editing pass is one we call the "Trek effect" Very old "laser" effects which looked corny even then can look very bad in 3D, effectively creating hollowed out spots in the 3D objects they pass in front of.  This can also happen occasionally with subtitles which appear over video.


2D Standard Definition To High Definition 3D Upconversion

May 21st, 2010

An interesting side effect of our 3D processing is that it doubles the resolution of content both vertically and horizontally, resulting in 720×480 images appearing to have the detail of 1440×960 images.  This high quality upconversion can be applied with or with out the 3D effect, but in most cases there is no down side to having the conversion to HD, and the Conversion to 3D not done at the same time. The exception would be for Film restoration where other processing needs to be applied to remove noise, scratches, and color.

How It Works:

A series of frames are compared to each other, a decision is made about if all of those frames are from the same scene, if so details from each frame are aligned to details from the adjacent frames.

In moving images this results in the ability to create images with a massive increase in detail and resolution.  In still shots we rely on another technique.  Applying a Gausian Sharpen to the frame combined with a technique we developed to calculate the amount of visual importance a detail has we accentuate details of the frame.  Normally an upconverted frame is a little blurry, and lacking detail.  The combination of these processes results in an image that is extraordinarily crisp.

Click the Images to View Full Size.

Original: (certainly a lot of detail)


Enlarged: Look at extra detail on wrinkles, in the specs in the Frogs Eye, and on the edge of the Focal point.


Original image by axiepics