HD, 2k, 4k, and Digital Cinema 3D Conversion
Shooting in 3D can easily add 50% to the cost of production. Many of the things that work in 2D don’t work in 3D, editing in 3D is harder, adding 3D special effects can quadruple the cost of effects. For these reasons shooting in 2D and upconverting can make 3D production much more cost effective. In some instances even shooting 75% of a film in 2D and 25% in 3D can make a lot of sense.
Our high quality upconversions don’t suffer the "Pop-Up Book" effect that many of our competitors have. Because of our unique process the entire scene appears to have depth, and objects don’t "Pop" in to 3D when they start to move, the way conversions which use only motion processing do.
That isn’t to say there aren’t limits to what our process can do. If you shoot against a painted back drop, there is a good chance that will look 2D when we convert it, it was 2D to begin with after all. If you use cross fades as a scene transition you may have floating disembodied objects passing through other objects.
A fully automated conversion can have a few scenes with odd effects, the most common we have found we call the "The Daily Prophet" effect. Images in newspapers, posters, and computer screens end up being 3D when they shouldn’t be. This is ok if you are shooting a Sci-Fi film, but will look a bit odd in a western. For this reason we recommend spending a little extra for a human pass to retouch these scenes.
Another common visual artifact we can cure in the hand editing pass is one we call the "Trek effect" Very old "laser" effects which looked corny even then can look very bad in 3D, effectively creating hollowed out spots in the 3D objects they pass in front of. This can also happen occasionally with subtitles which appear over video.